Now, more than ever, people are cooking at home and sharing their creations. It’s time to give a whole new generation of kids the opportunity to showcase their talents to a nation of hungry viewers. Welcome back Junior MasterChef.
A decade after it arrived on our screens for two incredibly successful seasons, the much-loved show is back, with a new pack of nine to 14 year olds competing to be crowned Australia’s best young home cook.
This year’s season of MasterChef Australia is an out-of-the-mystery-box success. Viewers are going to love the return and reinvention of the little version of the big show, which will extend from TV to 10 Play, 10 Speaks and social media.
The Junior MasterChef playground will offer myriad opportunities for brands to get involved, including sponsorships, in-program placement, billboards, playouts, program IDs, prize partnerships, “up next” spots and off-screen IP licensing.
Contact your ViacomCBS & 10 rep for more info on how you can get involved.