MTV turns up the volume

MTV turns up the volume

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Last month, ViacomCBS Networks International (VCNI) announced a fresh, new line-up of music channels, delivering a wider range of music genres for Foxtel and Fetch subscribers.

The new, landmark agreement includes the announcement of a kid-friendly music channel, the first of its kind for Australian television.

Launching 1 July, the line-up will cover every music style from rock to pop, contemporary to country, charts to dance, R&B, easy listening and the all-time classics.

The music channel collection will by spearheaded by MTV HITS, together with MTV Classic, Club MTV, CMT (Country Music Television) and the brand-new Nick Music, a kid-safe and family-friendly music video channel for four-to-15-year-olds featuring chart-topping hits by the world’s most popular artists. The expanded portfolio will be owned and operated by VCNI with the MTV and CMT-branded channels all programmed in Australia for Australian audiences.

The new agreement with VCNI also includes renewal of the channels Nickelodeon, Nick Jr. and MTV on the Foxtel platform.

The new channels will be represented by the 10 ViacomCBS Sales team.

Network 10 and ViacomCBS chief sales officer Rod Prosser said: “This is really exciting for us. The addition of the new music channels to our already premium line-up of brands and shows further strengthens our under 50s proposition, while also expanding our offering into the music genre.”

Foxtel Chief Commercial Officer, Amanda Laing, said: “We are delighted to forge this new partnership with ViacomCBS which reaffirms Foxtel’s commitment to music television designed for Australian audiences.

“The agreement continues the refresh of Foxtel’s channel line-up and provides our customers with an even greater choice of music genres. ViacomCBS are global leaders in music television with a long-standing commitment to Australian music and we are pleased to continue building on our relationship with them with this historic new arrangement.”

ViacomCBS Executive Vice President, Music & Talent Programming / Events, Bruce Gillmer said: “Expanding ViacomCBS Networks International’s portfolio of music channels allows us to build even deeper relationships with Australian music fans, artists and labels. These branded channels resonate with music fans all over the world and launching in Australia gives us even more opportunity to bring audiences great music across genres.”

“We’ve showcased incredible Australian artists from Gang of Youths to The Veronicas internationally. Launching these new music brands on Foxtel gives more Australian artists the opportunity to connect with fans locally and, potentially, around the world.”

Foxtel Executive Director of Television, Brian Walsh, added: “Music remains as a strategically important part of the Foxtel content story and emphasises the depth and richness of our programming. These new channels will all be programmed by Australians, for Australians continuing our passion for local music curation.

“Creating a great entertainment experience for our subscribers means constant renewal in every aspect of our business and our partnership with Viacom provides a fresh, new direction for music on Foxtel.”

Don’t miss a beat, contact your Network 10 and ViacomCBS rep today.

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