It’s big, it’s noisy, it’s stomach-churning (at times) and it’s the #1 show of summer. The sixth season of I’m A Celebrity…Get Me Out Of Here! has arrived with a roar and Australians are hooked.
The number of people watching the jungle antics is up an amazing 17% year on year, the show is breaking its own audience share records and it’s the #1 show on BVOD this year.
Since it started on 5 January, the new season of I’m A Celebrity…Get Me Out Of Here! has dominated the under 50s TV audience. In its first week, it accounted for all of the six most-watched shows among under 50s, 18 to 49s, 16 to 39s and 25 to 54s – beating the evening news bulletins on other networks and Seven’s not-so-Big Bash League.
In its second week, the show performed the same magic, taking the top six spots for the week in among under 50s, 18 to 49s, 16 to 39s and 25 to 54s.
So far, the show is recording its highest ever commercial shares, including 42.5% in 25 to 54s, 39.8% in 16 to 39s and 45.3% in under 50s.
Thanks to the new season, our audience in the I’m A Celebrity…Get Me Out Of Here! timeslots has increased 36% in 25 to 54s, 29% in 16 to 39s and 41% in under 50s, compared with the same period last year.
Led by the dream team of Julia Morris and Chris Brown, I’m A Celebrity…Get Me Out Of Here! is a hit across all platforms. It has been generating record BVOD viewing numbers on 10 Play, up 43% year on year, and has ranked as the #1 entertainment show on social media every night it has been on air.
Source: OzTAM, 5 City Metro and Regional TAM, OzTAM 7 Day VPM (BVOD) data, 05/01/20-22/01/20, lifts based off Total Audience (incl. BVOD) vs. 2019 series average, Consolidated 7.
