10’s big start

10’s big start

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It’s been a strong start for us here at 10 this year. Want proof? We’re going to let the numbers do the talking.

In the first three weeks of 2020, across prime time:

  • Our network audience in 25 to 54s was up 16%.
  • Our network audience in 16 to 39s was up 8%.
  • Our network audience in under 50s was up 15%.

 

  • The primary 10 channel’s 25 to 54 audience was up 24%.
  • The primary 10 channel’s 16 to 39 audience was up 22%.
  • The primary 10 channel’s under 50s audience was up 26%.

 

  • Our network commercial share in 25 to 54s was up 6.3 points to 32.7%.
  • Our network commercial share in 16 to 39s was up 6.5 points to 31.7%.
  • Our network commercial share in under 50s was up 6.6 points to 33.3%.

 

  • BVOD viewing on 10 Play was up 83%.
  • 10 Play’s visitors were up 24%.
  • 10 Daily’s visitors were up 162%.

 

Source: OzTAM 5 City Metro, Network Totals, 6pm to 10.30pm, Weeks 1-3 2020 vs. Weeks 1-3 2019, Consolidated 7 data (excluding Week 3 2020 which is based off overnights).

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