Show: I’m A Celebrity…Get Me Out Of Here! (2020)
Client: Bedshed
Luke Clarke, National Marketing Manager at Bedshed:
“The results during the period have been very positive. We have seen an uplift in staff engagement in bringing the integration to life in store as well as an increase in sales for the same promotional period last year. The strong results are also highlighted in our brand tracking research with further increases in our unprompted awareness, prompted awareness and our positioning as bedroom experts.
“Our sponsorship experience with the I’m A Celebrity integration has been fantastic and the execution exceeded our expectations. The team at 10 had some excellent ideas to ensure the integration went smoothly and the exposure was maximised within the context of the show. The flexibility shown to find solutions to any concerns we raised again demonstrated how professional and experienced the 10 team are and how unwarranted our nervousness was. The partnership with I’m A Celebrity was truly aligned with our brand and personality and it clearly spoke to the same audience with a high level of fun and enthusiasm. I have no hesitation in working with the team at 10 again on future opportunities and integrations.”
Here are some of Bedshed’s favourite moments, surviving the jungle…